I love Gotham, its just a beautifully designed typeface. But, like most people who encounter it, I'm tempted to overuse it. Back in my college days I noticed how overused Optima was across Dublin and once I started seeing it EVERYWHERE I took a personal dislike to it. No fault of Optima's I hasten to add. Its a perfectly serviceable face. But I don't want the same to happen with Gotham, so its lucky Creativebloq have given us a list of some practical alternatives here…
So next time I reach for the Gotham I'll take a look at these first!
